Privacy Policy — Emily

This policy describes how Bliss Coach ("we") handles your information in Emily and on this website. It applies to the Emily iOS application.

What we collect

Account information: the display name and sign-in identifier (e.g. Apple ID relay email) you provide when creating an account.
Content you share in the app: messages, voice audio processed for transcription, and — where the feature exists — images or photos you choose to upload. This content is used to generate the responses and results you ask for.
Usage and diagnostics: feature usage events, crash reports, and device information, used to fix bugs and improve the product.
Advertising and attribution: if you allow tracking when iOS asks, we and our attribution partners (AppsFlyer, TikTok, Meta) may use your device's advertising identifier to measure which ad led to your install and how the app is used afterwards. If you decline, attribution falls back to Apple's privacy-preserving measurement and no advertising identifier is used.
Subscription status: managed by Apple and our subscription infrastructure (RevenueCat). We never see or store your payment card details.

How we use it

To provide and improve the Emily experience, personalize sessions, maintain your progress and history, provide support, and measure aggregate product performance. Transcription, the tutor's replies, its voice and pronunciation feedback are produced by the third-party AI services named in AI services we use below, acting as our processors; your content is not used by us or by them to train AI models.

AI services we use

Emily relies on third-party AI services to understand what you say and to answer you. This section lists exactly what is sent, to whom, and why.

What is sent

Your voice recordings, for transcription and for pronunciation scoring.
The text of your messages and of the conversation with your tutor.
Your first name / display name.
The learning profile you give during onboarding (language, level, goal), used to personalize the tutor's replies.
Images, only where you choose to upload one.

To whom, and why

OpenAI — speech-to-text transcription of your voice, and generating the tutor's replies from your messages, the conversation, your first name and your learning profile.
ElevenLabs — text-to-speech: the tutor's voice. It receives the text of the tutor's replies, which may include your first name.
Microsoft Azure AI Speech — pronunciation assessment of the phrases you practice. It receives the audio of those takes and the target phrase.

How

This data is sent over encrypted connections (HTTPS), through our servers, only when you use the conversation features — and only after you give permission in the app. Emily asks before any data is shared with these AI services, and you can decline.

How your data is protected

These providers act as our processors under data-processing agreements. They may only use the data to provide the service to us, and under our API terms they do not use it to train their models. They provide the same or equal protection of your data as described in this policy.

Deleting your data

You can delete your data at any time from Settings inside the app (account deletion).

Sharing

We share data only with service providers needed to run the app (cloud hosting, AI inference, speech synthesis and pronunciation assessment — see AI services we use, analytics, crash reporting, attribution and advertising measurement, subscription management) under their respective data-processing terms. We do not sell your personal data.

Retention & deletion

You can delete your account at any time from Settings inside the app, which removes your personal data from our systems. You can also contact us for deletion requests. You can withdraw advertising tracking at any time in iOS Settings › Privacy & Security › Tracking.

Your rights

Depending on where you live (including under GDPR), you may have rights to access, correct, export, or erase your data. Contact us to exercise them.

Contact

Bliss Coach — anthony@blisscoach.app